Home "full house customization" into the mainstream of future furniture

December 01, 2019

In recent years, the finished products of building materials on the market are not rare products. Many wardrobe brands have expanded the category of customized products. In addition to the traditional wardrobe that can be customized, consumers can also see the bookcases and wine cabinets that match the same series. Shoe cabinets, sideboards and even custom-made furniture such as entrance doors, bay windows, bedside cabinets, dressing tables, etc. Home “all-room customization” is increasingly becoming a choice for people.

Wardrobes are an indispensable piece of furniture for every family. However, wardrobes are no longer simply defined as “clothing cabinets”, but are gradually transformed into part of the whole house customization. Recently, when the reporter visited the Nanjing home market, he found that many wardrobe brands have unveiled the expansion of customized products. In addition to the traditional wardrobe that can be customized, consumers can also see the bookcases and wine cabinets that match the same series. Shoe cabinets, sideboards and even custom-made furniture such as entrance doors, bay windows, bedside cabinets, dressing tables, etc. Home “all-room customization” is increasingly becoming a choice for people.

Whole house customization, will integrate more creative designs at home and abroad

The choice of finished furniture products is large, saving price and time cost: customized service is more personalized, space utilization is high, and the layout problem can be solved well. When many consumers choose between the two, they tend to be more entangled: Is it a custom service or a direct purchase of a finished home product?

Consumers choose custom home services, and most of them value their ability to "tailor-made". From the experience of the European home design industry, the industrial production of customized products seamlessly interface with creative design at home and abroad will become a major trend of private customization. Finished furniture is likely to extend to the high-end market, serving the “niche”, while the more demanding mass home consumption will be reflected through creative design and customized production. Customized products are also not unlimited customization. Designers and manufacturing companies must combine the effects that consumers want to achieve, consider whether they are operational, and whether they can guarantee mechanical and physical properties. For the extra functions attached to some custom products such as wardrobes, the industry believes that it will also return to the market through market selection.

From "dressing clothes" to "loading life", the custom consumption of the cabinet has quietly changed.

“Initiating home customization services, cabinet customization should be an industry that has gone relatively early.” Industry professionals revealed to Jiuzheng Building Materials Network that the cabinet customization has experienced more than 10 years of development, from the simple initial customization to the “wisdom” The customization of the storage space was originally designed according to the needs of consumers, mainly the size of the room. Up to now, with the improvement of the quality of life, it has been customized to meet the needs of different occupations, identities and even ages. The connotation of the "customization" of the wardrobe has changed a lot. From loading clothes to loading life, the innovation of cabinet customization technology is changing with each passing day.

For the change of cabinet customization, the reporter believes that the current custom-made cabinets are separated from the original simple "dressing", and developed into clothes, pants, hats, bags, ties, belts, accessories, shoes, etc., according to demand, The categories are stored in different categories. Customized range, from the beginning of the wall cabinets and doors, to the current shoe cabinets, dining cabinets, wine cabinets, bookcases, TV cabinets, balcony cabinets, various storage cabinets, porch, etc., while also having decorative effects, larger Meet the aesthetic taste of private owners.

“Cabinet customization has become the mainstream of home improvement consumption. In recent years, it has entered a period of rapid growth.” Xiaobian learned that the market in Sunan is increasing by 50% every year, and that in Nanjing is increasing by 30% every year. Behind the increase in market sales, the price of cabinet customization is no longer "high on the top." Zhou Qiang said that the cabinet customization business faces diversified needs of different sizes, different types of houses, colors, processes, designs and services. It also requires a huge service chain support: including production, sales, measurement, design, drawing, installation, After-sales and other series of service links and personnel support. In order to meet the mass consumer market, in addition to relying on the advantages of the parent company Daya Group in the wood industry chain, brand, supplier network, sales channels and logistics, the icon will also innovate the consumer terminal customization model, "this year we will be The nationwide promotion of consumers' own software for custom drawing of homes, when there is demand, order directly to the factory, consumers have a one-time account name, the process of factory orders can be checked at any time." Reduce the cost of sales channels, market demand Increased, the custom price naturally fell.

Overall design and customization of furniture to solve the problem of storage in different shapes

When the cabinet customization gradually became the mainstream of consumption, the whole house customization also performed well in the middle and high-end home improvement market. According to the relevant person in charge of the Nanjing Decoration Industry Association, compared with the local functional furniture such as the cabinet, the whole house customization can reflect the sense of respect and exclusiveness of “private customization”. In the Nanjing home decoration market, some high-end home stores such as Red Star Macalline and Yuexing have also appeared in a number of “full house customization” businesses. The author understands that in the big singles that appear in the home shopping mall, the whole house custom furniture business accounts for a relatively high proportion. It is not uncommon to see large orders from 100,000 to hundreds of thousands of yuan. million dollar. A person in charge of high-end solid wood custom homes said in an interview with reporters that the annual growth rate of the whole house custom furniture business in Nanjing market is at least 10%.

Some insiders said, "From the perspective of space cost, buying an unsuitable finished furniture is likely to waste a few square meters of space. Calculating the current house price is equivalent to wasting tens of thousands of dollars. Waste will exist for a long time."

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